We each have a story. Most stories start from experiences in our past. Whether a successful accomplishment, a challenge overcome, a risk taken or a failure from which you learned, your story is built by the moments that define you.

​

We call this our “dirt road.” A dirt road represents home, friendship, walks, and places spent during scorching summer months and frigid winter days. Your dirt road may not even be made of dirt. Many of us grew up with a local street or throughway connecting us to friends, family, new loves or the “one that got away.” It is the place you set up your first lemonade stand, played dodgeball or stickball until dusk, or rode your first bike with a pack of friends.

​

While each of our dirt roads might look different, the fact we all have one creates a common thread. It connects the otherwise disconnected and allows us to find relevancy and relatability in the lives of others.

​

Your organization has a dirt road, too. Each company is defined by how it interacts in the world around it and how the world interacts with the company. It’s noisy out there, yet every part of building partnerships and reaching goals hinges on being able to well articulate your business, what it does and what it represents – in a way that cuts through clutter and creates connections. Just like any good novel, play or movie, the plot must start somewhere. We believe the dirt road is that place.

This is your story. Let The Dirt Road Group help you tell it.