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WHEN WE TELL YOUR STORY,
PEOPLE
WILL LISTEN.

Dirt Road Group is a boutique public relations firm dedicated to delivering powerful publicity using trusted experience, innovative ideas and personalized attention.

OUR CAPABILITIES

Founded and led by distinguished media and public relations veterans Kristin Helvey, APR, and Tony Vann, our team consists of passionate professionals from the best public relations firms in the country who all work relentlessly to amplify a client’s brand, image and story. We are driven by success and aim to deliver impactful work. 

OUR CAPABILITIES

PUBLIC RELATIONS

  • Content Strategy

  • Content Development

  • Social Media Strategy

  • Thought Leadership

MEDIA

  • Earned Media

  • Event Development and Promotion

  • Media Training

  • Media Monitoring

  • Corporate Communications

STRATEGY

  • Traditional Media Audit

  • Digital Strategy Audit

  • Strategic Communication Plan Audit and Design

  • Crisis Communications Planning

  • Crisis Mitigation

LET'S HIT THE ROAD.

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ABOUT US

GET TO KNOW
OUR GROUP.

Our agency was built differently to work differently. The leadership team is a creative blend of rural and urban influence utilizing more than five decades of combined public relations experience. We combine this vision with our senior counsel of public relations practitioners actively engaging brands, organizations and government entities across the nation to increase their brand reach.

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OUR WORK.

The Dirt Road Group is proud of the combined accomplishments of our team. Enjoy these case studies that showcase our expertise, creativity and focus.

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BRANDS WITH WHICH OUR TEAM HAS WORKED.

DIRT ROAD

WE ALL HAVE
A DIRT
ROAD.

{The story behind our name}

We each have a story. Most stories start from experiences in our past. Whether a successful accomplishment, a challenge overcome, a risk taken or a failure from which you learned, your story is built by the moments that define you.

We call this our “dirt road.” A dirt road represents home, friendship, walks, and places spent during scorching summer months and frigid winter days. Your dirt road may not even be made of dirt. Many of us grew up with a local street or throughway connecting us to friends, family, new loves or the “one that got away.” It is the place you set up your first lemonade stand, played dodgeball or stickball until dusk, or rode your first bike with a pack of friends.

While each of our dirt roads might look different, the fact we all have one creates a common thread. It connects the otherwise disconnected and allows us to find relevancy and relatability in the lives of others.

Your organization has a dirt road, too. Each company is defined by how it interacts in the world around it and how the world interacts with the company. It’s noisy out there, yet every part of building partnerships and reaching goals hinges on being able to well articulate your business, what it does and what it represents – in a way that cuts through clutter and creates connections. Just like any good novel, play or movie, the plot must start somewhere. We believe the dirt road is that place.

 

This is your story. Let The Dirt Road Group help you tell it.

OUR FAVORITE VERTICALS.

ENTERTAINMENT

  • Concerts, performances and special event promotions

  • Live performances

  • Special event strategy and promotion

  • Entertainer public relations/publicists

TOURISM

  • Amusement parks

  • Tourism destinations

  • Convention and Visitors Bureaus and/or Chamber of Commerce

  • Museum and cultural centers

  • Zoos and botanical gardens

  • Casinos and/or race tracks

RESTAURANTS & CULINARY

  • Restaurant grand openings

  • Chef showcases

  • Community partnerships with food services/organizations

NON-PROFIT ORGANIZATIONS

  • Public relations

  • Content creation

  • Special event promotion and support

  • Event/fundraising strategy

  • Publications design (Annual reports, collateral materials, etc.)

CORPORATE

  • Strategic communications

  • Product and/or event showcase

  • Community relations

  • Special events

MULTI-CULTURAL

  • Tribal health

  • Native corporations

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GLOBAL VISION WITH A LOCAL VOICE.

The Dirt Road Group spans from coast to coast working with clients across the United States. Our team leverages established relationships with experienced public relations practitioners in every state. Never forgetting our client-centric focus, our team connects with local media, stakeholders and decision makers to increase your return on investment.

SCHEDULE A CONSULTATION OR ASK A QUESTION.

Book a time direct on our calendar, or complete the form to ask a question. We'll get back to you within one business day (usually much faster).

LET'S CONNECT

No commitment. Just a chance to:

  • Get your questions answered

  • Understand how Dirt Road Group can help you meet your ROI goals

  • Explore our services and how they may by applicable to your business

  • Get information about plans, pricing, and expected return on investment

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No commitment. Just a chance to:

CONTACT US.

Thank you for contacting us. A member of our team will answer your question as soon as possible.

CORE VALUES

OUR CORE VALUES.

PASSION

To succeed in public relations, you have to be relentless and willing to go the extra mile. The work is hard, and passion is what sets phenomenal work apart from good work. There are numerous PR firms from which you can choose. At Dirt Road Group, however, a love for the work we do is not a plus, it's a must. Every team member loves PR. That spark is what sets us apart.

TRUST

Dirt Road Group is a unique type of agency; one that is built on trust. From flexible hours, work-from-home Fridays and a team of both freelancers and full-timers, we set high expectations for the quality of work produced without micromanagement. A firm belief in the excellence of our team allows our results to speak for themselves. This trust also applies to our clients. The more they trust our tried-and-true process, the more success they have. 

TEAMWORK

When we land a great hit the team shares in the success. When a mistake is made, it's a learning opportunity for everyone. Working alone is just not a part of our culture. We are founded in a variety of perspectives and a willingness to collaborate. 

AUTHENTICITY

The secret to stronger relationships with the media, clients and each other is authenticity. Showing up as our true selves every day, unafraid to be vulnerable and learn. We are focused on kind, honest communication that allows everyone with which we work to be their best. The best PR firms know how to operate in transparency and honesty with their clients. We make this commitment to you. 

COMMITMENT TO EXCELLENCE

PR is an extremely competitive industry and we work among many talented PR agencies. To make our clients stand out, we need to bring something extra. It's our commitment to excellence, and a thirst to prove ourselves and consistently deliver the best work possible that sets us apart. For us, it's about motivation, dedication and a willingness to be inspired.

CREATIVITY

A non-negotiable in PR, creativity is critical to getting clients noticed.  Innovative, inspired thinking characterizes how we function.  We present each client with a highly personalized strategy that is the product of out-of-the-box, collaborative brainstorming.

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