Insights & Analysis

Brand new to the distillery business, Red Fork Distillery began operations in the spring of 2018. The company started with a line of spirits including vodka and two moonshines, a standard and cinnamon-flavored alcohol. The company needed a brand and a flavor past that developed in the distillery.

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As Tulsa's first legal distillery since prohibition, the company had a logo and engaged an artist about using his original artwork, other than that, the brand needed to be crafted and story told.

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Planning

Our team immediately researched the historical uniqueness of the distillery business in Oklahoma, but also the rich heritage of the Red Fork district of Tulsa. There was an inherent connection between this industry, the deep roots of those who lived and worked in Red Fork, and the fact the distillery sat literally at the backdoor of America's most famous thoroughfare, historic Route 66.

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Overall, the logo needed to be matched with the artwork. The brand needed to be expanded and stories needed to be written to explain the importance of the packaging and the craft spirits in the bottles. 

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Execution

• Branding: Designed the overall look of the Red Fork Distillery brand, labels and marketing materials including sales sheets, corporate materials, recipe cards and other collateral needed.

• Website Design: Designed and developed the Red Fork Distillery website including the inclusion of online booking for tours, the creation of a sub-brand known as "The Still" event center and an e-commerce portal for merchandise sales.

• Captivating photography and videography: Numerous photo and video shoots to continuously market the product and brand.

•  Social media marketing: Create organic social media content as well as a robust offering through graphics and video. 

 

Evaluation

The brand continues to grow and has gone from distribution in one liquor store in Tulsa to more than 50 stores and restaurants in Oklahoma. The following objective results continue to show growth:

• Increase of products on stores shelves and utilized restaurant locations throughout Oklahoma.

• Increase of visitors to website by 35% each quarter since launch.

• Social media followers have increased by more than 10% quarter-after-quarter for the past year.

• The start-up company has now released a whiskey and hand sanitizer and continues to book tours and events.