Insights & Analysis

Cirque du Soleil regularly travels across North America with unique and entertaining shows. Our agency represents Cirque du Soleil when it performs in Oklahoma or Wichita, Kansas. Offering a variety of show styles, the world-renowned organization has brought two ice-based shows, Crystal and AXEL, to Oklahoma.

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As the local agency partner, we engage each show's national publicist to gain earned media in each market.

Truly pure media and influencer relations, all advertising and one-going marketing is directed from the Montreal, Quebec, headquarters. Our job is to increase awareness of the upcoming shows through pitching to traditional media outlets and online influencers.

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Planning

Prior to performances, there is approximately six to seven months of engagement with the show publicist. We work together in getting up to speed about the show, the plot, the intricacies which make it unique, show dates and finally calendars for appearances in market with reporters. Our team begins to craft local messaging, look for partnership opportunities and scouts similar shows during that time to ensure the message of Cirque du Soleil isn't lost.

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Execution

• Media and Influencer Relations: Our team pitches to traditional media outlets and online influencers in an effort to secure interviews and earned content.

• Behind-the-scenes Event: The day of the first performance, we invite media outlets and influencers to get a sneak peek of the actual show before the evening performance, and serves as a unique photo, video and interview opportunity.

• Following-up: After interviews are conducted, media often have follow-up questions. We provide additional information and assets to ensure all stories are comprehensive and well-rounded from the client's point of view.

 

Evaluation

We have proudly been the local agency of record for Cirque du Soleil for the past three years. We have secured the following:

• Interviews with all major television and print outlets in both Oklahoma City and Tulsa (locations of performances).

• Interviews with numerous social media influencers who engage entertainment audiences.

• Increased sales of tickets on the days of interviews and subsequent performances based on interviews conducted.