Insights & Analysis

Harry Kotlar, an international jewelry designer based in Los Angeles, California partnered with local, Oklahoma City-based jeweler, B.C. Clarke to create this multi-sensory, invitation-only red carpet event in Oklahoma City Special guests witnessed the reveal, discover pieces from the Harry Kotlar’s 70th anniversary collection and Vault Collections, learn the history and creative process, create their own masterpieces and more.

​

Harry Kotlar was commissioned by BC Clark to create a luxurious handcrafted jewel incorporating their 18.92 carat Heart of Oklahoma diamond, created to honor the store’s heritage and founding year of 1892 as well as celebrate the great state of Oklahoma. The superior quality Internally Flawless, Fancy Intense Yellow diamond symbolizes the intense and colorful sunsets that stretch for miles over the Oklahoma plains. The Harry Kotlar masterpiece, which cradles the 18.92 carat diamond, showcases the heritage of Oklahoma with its impeccable ring design.

​

The Heart of Oklahoma Diamond was placed in a ring setting carefully crafted by Harry Kotlar’s master Italian artisans. The setting was created with a geometric design reminiscent of a steam locomotive’s pilot grills with the use of tapered baguette diamonds. This simple, yet elegant piece is timeless and represents a piece of BC Clark’s history as Oklahoma’s oldest business under the same family ownership.

​

Planning

​Our team worked with both the Harry Kotlar and B.C. Clark team to develop media messaging, engage social media influencers and engaged local media outlets to both announce and cover the once-in-a-lifetime event. The planning took six months to develop and execution was performed by both our team and publicists from California.

​

Execution

• Media and Influencer Relations: Our team pitches to traditional media outlets and online influencers in an effort to secure interviews and earned content.

• Engage Social Media Influencers: We hired two local social media influencers with strong lifestyle followings with showcase the event both prior to, and during the event.

• Following-up: After interviews are conducted, media often have follow-up questions. We provide additional information and assets to ensure all stories are comprehensive and well-rounded from the client's point of view.

 

Evaluation

One of only three Harry Kotlar experiences in the United States during 2019 (Chicago and Miami were the other two), our team was able to garner media coverage on the local ABC, CBS, NBC and Fox affiliates. Print coverage in the Oklahoman and Gazette also showcased the Heart of Oklahoma diamond and event.