
CASE STUDIES
Definition:
A particular instance of something used or analyzed in order to illustrate a thesis or principle.

PROTECTING & SUSTAINING INDIGENOUS CULTURES THROUGH INFORMATION & KNOWLEDGE.
Public Relations // Cultural Heritage
Alaska Native people living in northern coastal regions of the state rely heavily on walrus for food, clothing and cultural traditions. Walrus is an important part of their subsistence lifestyle and has been this way for thousands of years. Unfortunately, their ways of life have been severely impacted – an unintended consequence of walrus harvests being wrongly associated with illegal poaching of elephants for ivory.

KNOWING AND VALUING YOUR AUDIENCE.
Public Relations // Cultural Heritage
A tribal health organization was preparing to embark on a $12.5 million renovation project to improve maternal child health services—one of its primary service lines. As local competition was also ramping up marketing efforts that targeted tribal communities, the project became a critical factor in the financial health and overall sustainability of the organization. To ensure the upcoming improvements aligned with the needs and demands of its evolving customer base, the organization needed to accurately identify what women, children and their families desire and expect in health care services.
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EXERCISING KINDNESS WITH STRATEGIC COMMUNITY BUILDING.
Public Relations // Grand Opening
As a new Planet Fitness franchisee prepared to open two new gyms, there was a need to establish and maintain a positive reputation for the brand among residents leading up to their openings. There was opportunity to create hype about the new facilities, however, there was also a challenge in bringing a national franchise into communities that heavily prided themselves on their traditional, small-town, local characters. Our team designed a strategic and localized community outreach plan to support the business goals of driving membership and establishing the new gyms as strong community partners.

EARNED MEDIA FOR WORLD CLASS PERFORMERS.
Media Relations // Special Event
Cirque du Soleil regularly travels across North America with unique and entertaining shows. Our agency represents Cirque du Soleil when it performs in Oklahoma or Wichita, Kansas. Offering a variety of show styles, the world-renowned organization has brought two ice-based shows, Crystal and AXEL, to Oklahoma.

SHOWCASING A DIAMOND IN THE ROUGH.
Public and Influencer Relations // Special Event
Harry Kotlar, an international jewelry designer based in Los Angeles, California partnered with local, Oklahoma City-based jeweler, B.C. Clarke to create this multi-sensory, invitation-only red carpet event in Oklahoma City Special guests witnessed the reveal, discover pieces from the Harry Kotlar’s 70th anniversary collection and Vault Collections, learn the history and creative process, create their own masterpieces and more.

THE WORLD'S BEST NEED MORE THAN EIGHT SECONDS.
Public Relations // Special Event
Since 1993, Shawnee, Oklahoma, has been the host of the world's richest youth rodeo. The International Finals Youth Rodeo (IFYR) showcases the best-of-the-best high school rodeo athletes from across the globe. More than 800 competitors from the United States, Canada, Australia and New Zealand enter the IFYR to compete at the highest level.​

A BOOTLEGGER'S TASTE FOR DESIGN.
Content Development and Branding // Consumer Goods
Brand new to the distillery business, Red Fork Distillery began operations in the spring of 2018. The company started with a line of spirits including vodka and two moonshines, a standard and cinnamon-flavored alcohol. The company needed a brand and a flavor past that developed in the distillery.
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As Tulsa's first legal distillery since prohibition, the company had a logo and engaged an artist about using his original artwork, other than that, the brand needed to be crafted and story told.

WHEN NIGHTMARES COME TRUE: COMMUNICATING IN CRISIS.
Crisis Communications // Workplace
A local tutoring company found out one of its long-time high school tutors was being investigated for the possession of child pornography and sexual relations with a minor. This was the first incident of this nature for the company, which had worked hard to earn a reputation of excellence in the state. Communication from the company to its key publics needed to happen, and quickly. Our research phase revealed an impressive handling of the situation beginning immediately after the CEO became aware.

THE AFTERMATH OF WORKPLACE VIOLENCE.
Crisis Communications // Workplace
Coming Soon!

COMMUNICATING IN THE MIDST OF A STORM.
Crisis Communications // Weather Event
Coming Soon!